The answer may surprise you. It is estimated that 85 million families “own” at least one pet. That is 68 percent of all households in this country.
The combined total of dogs and cats that belong in these households is a staggering 183.9 million, which is an increase of 56 percent since 1988—nearly 30 years ago— when the American Pet Products Association conducted its very first industry survey.
An indisputable consequence of the increase in the relationship between humans and pets is the bonds that people are forging with their pets that are considered an important part of the family unit.
As a result pet parents are choosing more quality items, including food, grooming, toys and medical care, and treating their four-legged companions like they would a child.
They live indoors (not the outdoor kennels of decades past), sleep on the bed and join the family on boat rides while they wear the latest technology in life jackets.
It is this bond that is the driving force behind the booming pet industry and the message projected in so many advertising campaigns.
PLEASE LEAVE A COMMENT AND LET ME KNOW IF YOU TREAT YOUR PETS ANY DIFFERENTLY NOW THAN YOU DID WHEN YOU WERE GROWING UP.