Ingredients + Labeling, Harmful + Worthless

Consumers are getting smarter. Many have had enough of today’s unethical pet food marketing hype and are turning their backs on manufacturers without morals. They now realize that the industry leaders have been seeking maximum profits at their—our—expense. But they are fighting back and expect to be told the truth.

Worthless Labeling Tricks

It’s just not right when caring pet guardians are confused by ambiguous wording in advertising slogans and product descriptions. When shopping for dog and cat supplies at the grocery store or specialty pet store, people see a word or phrase on a bag or can of food and think they know what it means. But do they really? Needless to say we all realize that some advertising claims can be misleading. Even so, I’m sad to say that pet food industry deception is also part of this problem. 

Harmful Ingredients Disguised

To give you some examples, here are the most common words you will read on a pet food label. In addition, this is our guide as to what they really mean and what the use of these words actually signifies.

This cat parent is wondering what "complete and balanced" really means since manufacturers use unethical pet food marketing like this to maximize profits
This cat parent is wondering what “complete and balanced” really means since manufacturers use unethical pet food marketing like this to maximize profits


The word natural leads us to believe that it is good, harmless, and something that has worth. However, what do these four letters actually tell us? Absolutely nothing. It’s that simple. 

Grain Free

When pet food is labeled grain free, that is good. The reason is that dogs and cats do not have a digestive system that enables them to process the cellulose found in plants. Nevertheless, there is a down side. Manufacturers replace these grains with other substances, such as soybeans and potatoes, to provide the required consistency. Unfortunately, such ingredients aren’t good either. However, they are considered acceptable if they are kept to a bare minimum. That said, other alternatives would be more costly which is why they are not part of the formula.


High quality meat and fish protein is beneficial, very beneficial, in fact. On the other hand, though, proteins that comes from sources that are potentially harmful to carnivorous pets, need to be avoided. 

No By-Products

On its own, this phrase is very misleading. That’s because liver is classified as a by-product yet it is highly nutritious. Road kill and euthanized animals also fall under this heading and continue to be used in the manufacture of pet food with deadly consequences. This should truly shock every single pet parent.

Scientifically Formulated

What? I would certainly hope that pet food companies rely on food scientists to formulate the products they sell and that this task is not done by some amateur in their home-based kitchen. So, is scientifically formulated supposed to convey that the nutritional benefits claimed by a company are scientifically supported by clinical studies? I guess we’d have to ask them to find out. So, this is just another instance of unethical pet food marketing hype.

Complete And Balanced

Really! According to whom? “Complete and balanced” in the eyes of the manufacturer? Or in the eyes of a nutritionist with a university degree? I hope all my readers can see through this nonsense since it’s a clear cut case of pet food industry deception aimed at driving sales.

Reliable Sources

It really is no wonder that most pet parents are confused. But, on top of that, some are downright angry. It takes effort and it can be time consuming to be properly informed. However, pet guardians have to do their research. They need to pick out reliable sources that are independent experts. These are definitely not people paid by powerful manufacturers who want to perpetuate their persuasive misinformation and profit-driven agenda.

To Sum Up

This article is just one of many more I intend to write on the topic of mealtime foods, snacks and treats. I’ll also orient you on where to go for unbiased publishing and news reporting. After all, a nutrition-rich diet will allow your dogs and cats to have the kind of lifestyle they deserve. So, please start today, if you haven’t already. See you soon!

Together, let’s keep our precious pets healthy, happy and safe!  

For an introduction to those who fight fearlessly for healthy pet food, go to https://petpeevesunmasked.com/susan-thixton-exposes-pet-food/

If you want fast, accurate details on the latest recalls of pet food, you need to check this out: https://petpeevesunmasked.com/tracking-pet-food-recalls/

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